wuruud is a branding project for a Muslim creative collective of the same name. The scope of work covers a full visual identity system: logo design, typography, color palette, and imagery direction. Built to serve both the brand's digital presence and its upcoming debut print magazine. The client came with an existing brand that no longer reflected who they had grown into. The identity needed a refresh: something that honored the brand's roots and Islamic values while feeling clean, modern, and creatively compelling. This project is the result of translating a deeply personal mission into a cohesive, purposeful visual language.