Midnight22 is a lost-wax jewellery brand. The scope of work covers a full visual identity system: logo design, typography, color palette, and imagery direction. Built to serve both the brand's digital presence and its upcoming product launch. The client came with an existing vision that doesn't reflect who they truly are. The identity needed a refresh: something that showcases craftsmanship, artisan work, and wearable art. This project is the result of translating a deeply personal mission into a cohesive, purposeful visual language.